william taylor

Icentric services – catering user side for personal data as a tradable asset

In an icentered paradigm based on user control, users’ self sovereignty is the basis for reshaping relations and the power balance between users and providers. User centricity is gradually maturing as users are embracing emerging pull based models, and wi... Read >

What Is the Scope and Meaning of User Centricity?

User centricity is not just about consumers’ approach to marketing and relations between providers and users, sellers and buyers, nor just about user experience, user friendliness, and design adaptability. In the digital world, where user accessibility... Read >

User Centric Initiatives for Advanced Options of Social Networking

We all are using public sharing on most of the social networking platforms in today’s time. However, 2 new initiatives take this approach to different and opposing extremes, and show to what extent user centricity can be subject to personal interpretation... Read >

User Centric Approaches from Different Lenses

User centricity looks at the individual being at the center of systems designed around her and provides a new vantage point designed for web based associations. As the web’s ubiquity becomes a given and an increasingly growing part of interactions is web ... Read >